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发表于 2024-4-27 14:01:13 | 显示全部楼层 |阅读模式
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了解客户处于旅程中的哪个阶段以及他们需要什么才能取得成功,使营销人员能够在关键接触点跨多个渠道提供及时且相关的消息传递和内容。在 Act-On,我们通过 Automated Journey Builder 使这一过程变得更加简单、直观和高效。 什么是自动旅程构建器? 完全重新构想和重新发明的自动化旅程构建器是一个高度可视化的自动化环境,使规划、构建、复制、共享和交付无数的通信工作流程比以往更加容易。该工具旨在将潜在客户培育为可销售的潜在客户,并进一步吸引现有客户,以更好地采用、保留和宣传产品和服务。 自动旅程构建器 我们的一位 Beta 测试人员 Daniel Schmieding(AdvisoryCloud 数字营销总监)表示:“新的 UX 设计看起来很棒,并且与用户界面的最新变化完美契合。它更干净、更清晰、更简洁。它比旧版本更加清晰,这使得它更加可用且用户友好。” Automated Journey Builder 是一种交互式动态营销自动化工具,允许营销人员针对不同的旅程和客户路径进行交付。
借助内置的多渠道功能,您可以推动众多潜在接触点的参与。最重要的是,您可以模板 卡塔尔移动的数字 化并保存工作流程,以提高效率并保持所有自动化营销活动的品牌一致性。 如何将更多潜在客户转化为客户 下载电子书 自动旅程构建器如何提高营销效率和成果 营销人员本质上是富有创造力的人 ,他们希望能够在有趣而美丽的环境中发挥创造力。自动旅程构建器可以让您做到这一点。 以下是我们的另一位 Beta 测试人员 Cara Moretti(REV Group 创意经理)讲述的关于她使用自动化旅程构建器的体验。 “从视觉角度来看,自动化旅程构建器可以让您更轻松地识别潜在客户在旅程中所处的位置,然后提供更好的体验。与之前版本的工具相比,它更容易使用和遵循。” 无论您是创建简单还是复杂(或介于两者之间)的程序,自动化旅互性和灵活的设计体验,




同时扩展您跨渠道和接触点参与的能力。由于新的缩放和平移功能,显着提高了可视化程序构建的能力,您可以在更短的时间内构建更好的程序,同时提高效率。此外,更新的跟踪功能允许您跟踪参与度,使您能够识别每个旅程中的优势和劣势,并相应地进行调整,以实现一致和持续的改进。 自动旅程构建器 常见且有效的自动化旅程构建器用例 新的自动化旅程构建器最好的部分是它的多功能性。多年来,营销人员一直对其营销自动化平台中有限的多渠道消息传递程序功能感到沮丧,但我们重新设计的功能可以实现无与伦比的营销活动活力。 以下只是一些示例,说明如何利用自动化旅程构建器来提供真正卓越的品牌体验和买家旅程。 前景培育 通过跟踪多个接触点的切入点和参与度,您可以利用评分、意图和细分来构建高效且有效的自动化潜在客户培养活动。当您了解行为并识别模式时,您可以向这些计划添加更多相关的消息、内容和号召性用语,以进一步参与。

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发表于 2024-4-28 06:41:36 | 显示全部楼层
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