Whether you're an experienced business owner, a leadership team navigating corporate waters, or an entrepreneur just starting out, the journey from idea to successful implementation is full of challenges. A common pitfall is a short-sighted focus on the product or service offering with insufficient consideration of the market reality. That's where the Lean Canvas Model comes in as a corrective lens designed to broaden perspective and focus.
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From production to management
The Lean Canvas model is an adaptation of the Business Model Generation canvas by Alexander Osterwalder and fine-tuned in The Lean Startup by Eric Ries. However, its essence – efficiency and customer orientation – is based on the principles of lean production promoted by Toyota. The beauty of the model lies in its simplicity and universality, applicable to both start-ups and established companies looking to innovate or redefine their strategies.
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The Lean Canvas model
The Lean Canvas model presented here is a strategic plan designed to streamline product development and launch by carefully mapping the critical elements of a business proposition. By its division, it is divided into two main areas of focus: Product and Market.
Lean Canvas model template
The product side summarizes the internal aspects of the business, highlighting the solution provided, the system for measuring its progress, the cost of bringing it to market, and the inherent competitive advantage that is difficult to imitate.
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