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发表于 2024-4-18 12:38:16 | 显示全部楼层 |阅读模式
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跳出率已经过时了。 但对于 PPC 登陆页面来说,跳出率至关重要。 这是广告效率低下的衡量标准。它显示了您付费但在采取行动之前离开网站的访问者的百分比。每次跳动都是成本,没有任何好处。至少不是立竿见影的、可衡量的好处。 因此,对于这种类型的数字营销来说,跳出率是一个非常有用的登陆页面指标,因为每次页面浏览都会花费你的钱。让我们添加它。在登陆页面和设备级别进行查看可能会给您带来即时的见解。 在最左侧的“变量”列中,单击“维度”旁边的“+”号,搜索并导入跳出率。接下来,在“设置”列中,将其添加为值之一。 谷歌分析仪表板的屏幕截图显示付费访问者的跳出率高达 98% 有人应该立即关闭这些广告。 在这种情况下,客户属于 Google Ads 每次点击费用为 10 至 25 美元的类别。假设该着陆页的每次点击费用为 15 美元,删除这些内容将节省 4000 美元,并且不会影响总转化次数。 许多付费移动访问者的登陆页面的转化率为零。将它们全部关闭将节省 10,000 美元,并且不会影响总转化次数。 您对高跳出率有何看法?这一切都取决于流量来源和着陆页。对于内容营销,我们并不关心。但作为 PPC 着陆页性能指标,它非常重要。

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