如何创建吸引人的口号：初学者指南 2024 年 1 月 2 日4161 次...

希望用观众记住的口号来吸引他们的注意力？无论您需要将其用于哪种类型的组织，制定令人难忘的口号的步骤都非常简单明了。如果您正在努力想出完美的口号，请考虑使用口号生成器来激发一些创造力。 在今天的文章中，我们将逐步详细介绍如何制作口号。 拿起笔和头脑风暴记事本，让我们开始吧！ 1.为你的口号设定一个目标 不要仅仅因为听起来不错就满足于一个朗朗上口的短语。在制定口号时，请考虑您的独特目标以及您为谁创建口号。 例如，如果您正在创建一个商业口号，您需要了解您的目标市场以及您希望他们如何记住您的公司。例如，“我们是 B2B SaaS 品牌，我们希望项目经理将我们视为满足其所有项目管理需求的最佳一站式商店”。 或者，如果您正在为非营利组织创建品牌口号，则需要一个明确的目标，例如“我们希望创建一个强有力的口号，传达我们资助危地马拉女性拥有的企业的心。

例如，Voices 是一个帮助品牌为其创意项目寻找配 亚美尼亚电话号码列表 音人才的配音市场，它在创建口号“雇用专业配音演员”时使用了直接的方法。作为独特行业中的在线品牌，这一策略帮助 Voices 用四个简单的词向目标受众阐明了其主要产品。 发言人/影响者策略（社会证明口号的理想选择） 如果您有资金，请考虑将您的口号与您合作的发言人或影响者联系起来。 *专业提示：使用口号生成器集思广益示例来克服作家的障碍。只需输入您的想法，然后看着标语制作者完成剩下的工作！您将节省大量思考时间，真正能够专注于给您带来快乐的事情。借助人工智能生成器，您可以创建消除噪音的口号，给观众留下持久的印象。 竞争优势法 如果您刚刚推出新品牌或需要在拥挤的市场中脱颖而出，请尝试竞争优势方法。 对于这种方法，您需要： 创建（或反思您的）价值主张 记下定义您的品牌和您提供的价值的最佳、最具描述性的术语 概述受众的具体痛点以及您由此提供的解决方案 例如，如果您是职业教练，您的价值主张可能是：“我帮助雄心勃勃的专业人士根据他们的核心价值观和总体目标规划职业道路。



” 定义您的品牌和您提供的价值的一些描述性术语可能是： 辅导和咨询专业人员 辅导中层专业人士 辅导新毕业生 创业咨询 核心价值 职业道路 大局目标 业务目标 从混乱到清晰 成功的结果不佳 缺乏成长心态 安排会议 预约免费探索电话 您的受众的痛点和您提供的解决方案可能是： 缺乏方向清晰的成功职业路线图 缺乏网络工具与合适的人建立有意义的联系 缺乏清晰度检查核心价值观以制定明确的最终目标 从这里开始，寻找模式和相似之处来生成口号创意。使用“痛点+解决方案+号召性用语（CTA）”框架让事情变得简单。 例如，如果您想要一个鼓舞人心且听起来积极的口号，您可能会决定：“缺乏职业清晰度？（痛点）我来找你！（解决方案）向我询问我的职业路线图行动计划。” （CTA）。 或者，如果你想要一个专业而正式的口号，你可以选择：“需要创业咨询吗？（痛点）我已经帮助 200 多家独角兽初创公司在六个月或更短的时间内实现了他们的业务目标。（解决方案）预约会议以了解更多信息。” （CTA）。 最后，完善你的口号创意，使其简短而甜美。 例如： “缺乏职业明确性？我在这里等你！询问我的职业路线图行动计划。

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