EEAT is a website evaluation standard.What is EEAT? <Experience, expertise, authority, reliability>Experience: The website operator's experience with the content.Expertise: Website operator's knowledge and skills regarding the content.Authoritativeness: Awareness of the website or operatorTrustworthiness: The accuracy and safety of information posted on the websiteAs mentioned above, by providing users with information and knowledge that your company specializes in, your expertise, authority, and credibility will increase.As a result, your ranking from search engines will improve, so be sure to keep EEAT measures in mind when creating content.
Tip 6: Make content easy to spread on SNSBy spreading your phone number list content on SNS, you increase the chances that your content will be seen by many people. To this end, it is important to capture the interest of your target audience with useful and interesting information.For example, Sharp Corporation posted the following on X (formerly Twitter).Posts that include experiences and humor that can only be provided by a home appliance manufacturer.There were 10,000 reposts (retweets) .In addition, it is recommended that you set up an OGP that displays the details of the web page on your SNS . When you share a URL on SNS, the title, description, image, etc. will be automatically displayed, making it more noticeable to users.However, there is a concern that negative posts can spread rapidly on SNS.
If your company becomes a hot topic, you will lose trust in your company, so it is important to make sure that your posts do not hurt anyone.Understand the meaning and purpose of content and use it for your businessWhen using content for business, it is important to clarify ``why you are creating it'' and ``who you are delivering it to.''Also, don't forget to set up a system for content production so that you can continue working on it. If you don't have enough internal resources, you may want to consider using external partners to help.In addition to SEO content, Nile also produces various content such as comics and videos.We also have a ``content production agency plan'' for companies looking for outsourced content production, so please feel free to apply for a free consultation.
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